Larissa
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004. It includes advertisements, video, workshops, sleepover events, etc. The main idea behind the campaign is to celebrate the natural unique physique that every woman poses and inspire them to develop confidence and self-esteem. Marketing and communications agencies such as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada) hopped on board Dove’s idea. I believe this is what the world needs in a day and age where media can influence anybody’s mind. Everywhere you turn you see the media bombarding your minds with images that lie about natural beauty. If you repeat a lie to yourself over and over again, sooner or later it will begin to sound like the truth. It also applies with this, if you see photo-
shopped picture of how beauty is defined then won’t your perspective of beauty be shaped by what you see, just like a child. With the aging population of kids we can’t afford for them to think of beauty that way. Their vision of beauty would be shaped by what they see on TV or everyday life. If they grew up living a lie then the truth will later be forgotten.At least there is a company out there that promotes natural beauty. (e.g. the ad with the old women says "too old to be in an anti-aging ad.")An example of Dove’s ads for real beauty would be the advertisement Dove Evolution which aired about 3 years ago.
CHECK IT OUT HERE ---> http://www.youtube.com/watch?v=iYhCn0jf46U
After I saw this advertisement about 3 years ago, I was shocked, stunned, scared, etc. I was wondering, “OH MY GOD! THIS CAN’T BE REAL.” This is the perfect example of what the media is doing to us and by viewing these images we are shaping our definition of beauty with lies.
Now on the other hand, The Axe Effect Campaign, even though originating from the same company has an opposite view on beauty for men. I would say that this ad would be like the smoking ad that was used in the entry “ads of the past – did they really say that?” They play on the fact that men want to impress women and that if you do this or say this you can get whatever you want. But unlike the past now a day’s society is more educated and won’t fall for fake ads like this. I think this is ad is more humorous rather than serious. When I first saw the ad I died in laughter because it was so unrealistic. I think I’m just smarter than that to actually believe it, so to me I found it funny.
The parent company being one of 2009 World's Most Ethical Companies is totally bizarre because they have one company with extra values and the other with none. I don’t think it’s right because one does not balance out the other. I think there should be some basic set of beliefs or values that should be used. I think even though the products maybe different I think values are something that should be respected throughout.
Larissa
In my opinion, I think that the new Google Street View Map is a very innovative idea. When you first look at it, you’re mesmerized by it. At least I was. But I guess if you look hard enough you’ll find flaws with anything. With the evolving technology of the 21st century, it’s predictable that it will come with some complications. Google attaches a 360 degree camera on top of their van and drove around clicking pictures where they later put it in panoramic view. So now you are able to zoom to street level and roam around. But some pictures at street level contain images of people that some people can argue invade their privacy. Pictures of license plates, for example, I too agree, is a invasion of privacy but Google has done its part and blurred out the numbers and faces of people in an attempt to salvage some privacy. Let’s take a look at some of these photos of Google Street View.
Even though at first glance you may think that this is an invasion of privacy it is not. Because these girls are at a park which is public property thus making it perfectly fine. If they can sunbathe in a public area does it really matter if a photo is taken. It would be the same if I took a picture and posted it on the internet. But since their in public domain, oh well it's their fault, they'll know better next time.
Oh lookie here, what do we have? We have a man trying to break into a house. Isn't that a crime? Well see the street view doesn't only have to be used for bad things, there are much more positive things that it can be used for. To quote BO DIETL, FOMER NYPD DETECTIVE "1984, we had the Palm Sunday Massacre on Liberty Avenue, 10 people dead, eight kids. The guy who did the murder was parked out in front. We tried to get an ASTAT satellite reading of the car, we could not read the plate.If we could have, we could have known who the murderer was at that time. I think this is one of the most fabulous pieces of technology for law enforcement. It's beyond anything. I'm so happy."
With all these potentially embarrassing or private moments available to the entire world, the privacy question comes into play. Many people were bothered by the images they discovered in “Street View.” Google Spokeswoman Megan Quinn said, “This imagery is no different from what any person can readily capture or see walking down the street. Imagery of this kind is available in a wide variety of formats for cities all around the world.” Legal analysts believe that Google has every right to take pictures in public places so any lawsuits filed again the Internet giant would most likely be dismissed. Google also mentions that they have no intention of harming anyone with the new tool but helping. They have provided a way to submit a request that a certain image be removed if it causes any serious privacy concerns although they claim they have had very few removal requests. They are also working with different organizations to blur out any images where someone’s privacy or anonymity would be in jeopardy. Although most people probably find this mildly intrusive, it is a good sign of times to come in the changing world of technology.
source:http://www.romow.com/internet-blog/google-street-view-more-privacy-controversy-surrounding-google/
http://www.foxnews.com/story/0,2933,277140,00.html