l a a r i s s s s a a ' s media arts blog.: re: ads of the past - did they really say that?
Larissa
1. Fat! Fat! Fat!
This ad is sickening. Just even thinking about the person who must have thought about this. wow. They must have bee
n really stupid. Tape worms are something that you want to remove from you system, not digest. GROSS! And to think that Americans would be dumb enough to fall for something so obviously bad for you. Clearly this ad looks pretty out dated and doesn't look like something that would be running today. I think that back then American society was uneducated compared to this day and age where we are smarter. This ad is focused on weight loss and now a days weight loss is a growing trend, with most of the Americans being over weight. I think ad is more fixated on the female gender. Since they are more health conscious compared to the males. Basically all women would consider themselves fat including the ones that are size 0. These ads are quite similar to weight loss ads today like Special K cereal would be one of millions out there.
2.Blow her in the face and she'll follow you anywhere.
Clearly this is an ad from the era when people used to think smoking is cool. They thought that holding a cigarette in your hand while the smokes escapes from you lips would make you the bad boy type. Well clearly they were wrong because those stupid teens now grew up to be no so pretty looking adults. I guess back then people would let them run this ad because advertising laws didn't come into place until years after. Now a days you won't find one cigarette ad that promotes it anywhere. Most of the cigarette ads out there are purely against smoking to prevent further damage of the next generation. I would say these ads were more leaning to the male gender even though women smoke too. But in comparison, there are many more male smokers. I think these ads promoted the fact that smoking was cool but in reality their the furthest thing from it.
3.They're Happy because they eat Lard.
This ad was quite funny to me in the beginning because I was like whoa, people back then must have been real dumb to think that eating basically fat is all that is needed to make a person happy.If you think about, doesn't it sound stupid? So here's another ad that proves that who ever bought Lard because of this ad was stupid. These ads reflect on the society and doesn't make it look smart at all. At the time, I tell you in my opinion the American's were dumb. There are no ads today that promote eating fat, with most of the American population already being over weight this would be the last thing they would need. With the picture of a family on it I would think that it is family oriented. Maybe feeding your kids lard will make them grow up healthier and happier. Maybe you wife too. I think was just stupidly funny if you think about who the hell would believe this? People back then. tssk tssk.
4.More Doctors Smoke Camels than any other cigarette.
Does smoking a cigarette brand that a doctor smoke make you any smarter? NO! That's the stupid thing I've ever heard other than the other couple previous ads. First of all, most doctors don't even smoke because they are well educated about all the health risk involved with smoking. Second of all, from the few doctors that smoke probably more then half smoke these "Camels" cigarette. It is like half of barely anything. There is no evidence backing up that theory then why believe it? Thirdly, if your thinking then why is there a man where a doctors outfit smoking in the ad? Its probably because he is not even a doctor, probably some paid actor. This ad wouldn't be for any specific gender but rather for any smoker.I think that most of these ads were very vague and broke most of the advertising code that is now enforced. I am actually pretty surprise to see that this and the previous ads were ever shown in public.
